One of the most challenging aspects for any online company is email marketing. Persuading people to subscribe to email updates can take weeks, months, and even years to build up a solid email list. Once you have subscribers, it is equally difficult to get them back to the website, as many emails are left unopened or deleted before they are even read.
The right business emails should encourage subscribers to visit your site, increasing your website traffic. Additionally, the more traffic you have on your site, the more likely viewers are to share your website via their social media channels, increasing your site’s popularity.
Here are four email marketing techniques to help increase your website traffic:
- Relatable but Not Personal
Try to avoid addressing readers by name, unless they personally contacted you. If this is an email update alerting them about new promotions, content, or other pertinent information, keep the email engaging and relatable without getting overly personal. Addressing customers by name makes them feel uncomfortable. It can feel like an invasion of privacy rather than endearing.
For instance, if your website is http://www.direct2tv.com/directv/, and a customer subscribed for email updates, try to reach through movie and TV show recommendations. You are offering a helpful service that is not crossing any boundaries of personal space.
One of the best ways to get customers to read the content in your emails and head back to your site is to add a call to action in the email, such as a promotion. Most consumers are interested in a sale, coupon, or some sort of deal. Tell consumers that they have a limited time to share your site with family and friends in exchange for a coupon or percentage off their next purchase.
Include social sharing buttons to make it easy on the consumer to share your site. Even if you do not actually make any money on the sale, this promotion could help your business forge relationships with more customers, steadily growing your business.
A great way to reach your customers is to ask for feedback. Ask customers if they wouldn’t mind taking the time to answer a few questions about your emails. Once they answer, allow them to customize their experience by being able to sign up for email updates that appeal to them and opt out of the ones they would typically delete anyway. Not only are you showing customers you care about their feedback, you are also cultivating customer relationships. Without customizable options, many customers would be more likely to delete their subscription all together. This way, customers are happy, as they are receiving emails they are interested in, and you are happy, as you are not losing a customer.
- Mobile-Friendly Emails
With more and more people catching up on emails on-the-go, make your emails as mobile-friendly as possible. If your emails cannot be read over a mobile platform, you are losing out on valuable business growth.
Taking these email marketing techniques into consideration can help your website’s traffic continue to grow.
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