Everyone knows that the Internet has become increasingly popular in recent years. What they may not know is that over 50% of users now use a mobile to access it. The evidence is everywhere: it is only a matter of looking around to see people in all types of social situations looking at their mobiles! The rate has doubled in just three years and there are few signs that habits will reverse. It is a factor that has become increasingly important for companies looking to increase their Internet presence in order to improve performance. They must, however, be certain they have a website that sits well on the smallest of screens or mobile browsers will simply look elsewhere.
eCommerce
Such is the impact of the Internet as a source of information or as a place for purchasing all types of goods and services that no business can ignore it. There was initial consumer suspicion of the security of private financial information. The pioneers in eCommerce actually budgeted for a loss in the early years in the belief that any doubts would be overcome. They were, and their perseverance has paid dividends.
Current performance
There are few companies that do not have a website of some kind, but that does not mean that they have much opportunity to actually see the benefit. Every website is easy to monitor. There are the visitor statistics that not only show the number of visitors per period but also the pages they have read and the time spent on the site itself.
There are common keywords that people use to ask questions of search engines. Every website owner is able to test for themselves where their website is in the rankings. It is worth remembering that few people will look past the first couple of pages in the rankings. There is always enough information there so they really need look no further. A website beyond those top pages is virtually invisible to general researchers.
Design and development
If after this most simple of research, the result appears that a company is making little impression online and failing to reach an audience, their urgent need is for an Internet specialist like www.cocoonfxmedia.co.uk. It can look at the situation and identify what needs to be done. It may start by the design of a website that fits well on the smallest as well as the largest of screens. There is nothing to lose in talking to a specialist that can tell what is needed and the costs involved.
The development of the website after it has been produced in a user friendly form involves everything from writing interesting content to spreading the word through blogs and social media so that an audience is attracted. Every website that can create dialogue with an audience is creating a potential market. The fact that someone responds to a blog or article means they have an interest in the business sector; there is no better way to target customers. It is easy to monitor progress; visitor statistics and search engine ranking.
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